The Last Promise I Made to Moe Norman
He gave me his formula. I spent 30 years making sure I could give it to you
Next Class Starts November 2, 2026
A Personal Letter From Todd Graves:
The Last Time I Saw Moe Norman Hit a Golf Ball, I Thought About the First Time ...
It was 1994. I was a young professional golfer who thought he knew what a good swing looked like.
And then I watched Moe β and everything I thought I knew dissolved.
What I saw wasn't just a great golf swing. It was a perfect one.
Class Starts In
20
Days
22
Hours
12
Min
22
Sec
There are moments in life that divide your timeline into before and after. That was one of mine.
I had played golf at a high level. I had studied the swing. I had watched the best players in the world. But I had never seen anything like what Moe Norman did with a golf club. The precision. The repeatability. The complete absence of doubt or compensation. Every swing was identical. Every ball did exactly what he intended β with a purity of contact I didn't know was possible.
I knew, standing there, that I was looking at something the world had to see. More than that β something the world needed to understand. Not just admire. Understand.
That day, a thought took root: I'm going to learn this. All of it. And then I'm going to figure out how to teach it.
The Decade at His Side
I spent the next decade as close to Moe Norman as anyone has ever been.
I followed him. I watched him. I filmed him β hundreds of hours, frame by frame, slow motion, freeze frame, replay. I asked every question I could think of. I hit thousands of balls trying to replicate what he did. I was building something in my mind that I came to think of as The Model β the precise mechanical blueprint of the most efficient golf swing in history.
Here's what I discovered in all those hours:
Moe's swing was not a collection of tips. It was not a list of swing thoughts. It was a precise, repeatable system β built on a specific set of positions.
"You must hit your positions," he told me. Repeatedly. Almost like a mantra.
A Million People Watched β And Most Still Couldn't Swing
After Moe passed, we took what I had learned and put it onto film. The Single Plane Solution: The Secrets of Moe Norman became something we never fully anticipated β a phenomenon.
It sold over a million copies.
And the phone calls kept coming.
People who had watched the video dozens of times. People who understood the Single Plane concept intellectually, who could describe the positions accurately, who could spot the differences between a conventional swing and a Single Plane swing on film.
And yet β they still couldn't do it.
Understanding a swing and building one are two completely different things. No video β no matter how detailed, no matter how many times you watch it β can build a motor pattern for you.
The Search for the Bridge
I spent years trying to close that gap. Training aids. A 2014 book. And in 2015, real-time 3D motion analysis that confirmed what Moe had already shown me through thirty years of example:
The body must work as a coordinated system. Legs, hips, torso β each segment firing in the right sequence, at the right time, so that speed isn't manufactured. It's released. Naturally. Without violence.
Moe called it the Feeling of Greatness.
The data called it biomechanical efficiency.
They were describing the same thing.
The Insight Nobody Talks About
Most golfers learn golf backwards.
They start with the ball. With the target. With the outcome. They try to swing fast before they know where to swing. They try to hit hard before they've found the positions that make hitting hard safe and repeatable.
Here's something no one tells you: you don't know what you don't know. When you're inside it β trying to build a new swing, sorting through feelings and positions and feedback β everything can feel equally important. And that's exactly where most golfers get lost.
Not because they lack effort or dedication. But because without a guide who has already walked the entire path, you have no way of knowing which things deserve your full attention right now β and which things can wait.
Moe solved that problem for me completely. He had a gift for cutting through everything that didn't matter and pointing me with laser precision at the exact thing I needed to focus on. Not ten things. Not five. The one thing.
I spent years absorbing that. And then I did what Moe himself never could β
I turned what he knew intuitively into a system anyone can follow.
The Promise
Near the end of Moe's life, I made him a promise.
"I am going to teach the world your swing."
He asked if I was sure. I said I was.
The following years were the search for the vehicle that could actually deliver it. And what I found β after the video, the training aids, the book, the 3D analysis, and over 3,000 students taught β was something so clear it almost seemed obvious in hindsight:
You can't learn the golf swing all at once. You have to learn it in the right order.
The Progressive Formula
Moe Norman discovered this through a lifetime of hitting golf balls. I confirmed it through three decades of teaching them.
The learning architecture that the human body already follows β whether you know it or not.
1
Positions
The checkpoints of the golf swing. Where your body needs to be at specific moments. Non-negotiable. Dictated by biomechanics, not opinion. You own each one before you move to the next.
2
Sequence
How you move between those positions. Practiced slowly until the movement becomes continuous and connected. A golfer who can get to the top but can't sequence the downswing isn't swinging yet. They're posing.
3
Speed
The last thing you add. Speed is not something you chase. It's something you earn. Build positions, own the sequence β speed takes care of itself.
"Moe never sat down and wrote out a formula. He didn't need to β he lived it. My job was to watch closely enough to see it, and then find a way to give it to you. That's what SP30 is. It's Moe's formula, made teachable."
β Todd Graves
"Did the 30 Day SP back in August 2025... my handicap definitely went down from 9 to 4. It isn't about just the numbers β it is the feeling of the ball flying off the face in the middle of the club."
β CLINTON STUMPF
What is Single Plane 30?
Single Plane 30 is Moe Norman's Progressive Formula β delivered in 30 structured days, with a coach watching your progress every step of the way.
Every single day follows Positions β Sequence β Speed. In the correct order. With the correct drills. You will never again walk onto the range without knowing exactly what to work on.
This isn't a course where you download a PDF and figure it out alone. This is highly structured daily training where you know exactly what to practice β and why β every single day.
Daily Checklists
A specific checklist each day. Takes minutes, but the results compound fast.
Live Coaching Zoom Calls
Weekly calls with expert Single Plane coaches who answer your questions and guide your progress.
60 Days Full Support
Our team available to review your swing, answer questions, and keep you on track.
"Do I Have to Start Over?"
No.
The formula doesn't erase what you've built. It reveals where the breakdown is.
Almost always, the issue is upstream of where you think it is. You're chasing a speed problem that's actually a position problem. A timing problem that's actually a sequence problem. The formula gives you the diagnostic framework to find the leak.
A concert pianist struggling with a difficult passage doesn't quit and relearn the instrument. They slow it down. They isolate. They find exactly where the breakdown occurs. Then they rebuild from that point.
That's not regression. That's what professionals do. Beginners skip steps. Professionals return to them.
The Progressive Formula serves every golfer β three ways:
Diagnose
When something goes wrong, you return to the formula. Check Positions. If they're off, that's your answer. If not, move to Sequence. No panic. No YouTube rabbit holes.
Maintain
Even when the swing is working, it needs maintenance. Positions drift. SP30 is the maintenance schedule that keeps you calibrated and consistent, round after round.
Strengthen
Solid fundamentals and want more? You don't swing harder. You strengthen the system that generates the speed.
Frustrated and inconsistent? SP30 helps you diagnose.
Playing well? SP30 helps you maintain.
Ready for more? SP30 helps you strengthen.
Nobody in that equation hears "start over."
What Makes an Intelligent Golferβ’?
Ninety-five percent of golfers have no plan.
They have tips. They have fragments. They have the memory of something that worked last Tuesday but can't quite recreate it today. It's random. It's reactive. It's why the average handicap hasn't improved in decades β despite an explosion of instruction content, training aids, and technology.
Moe had the formula. He just couldn't hand it to you directly β because he operated on feel, not words. That's what thirty years of mentorship under Moe, and thousands of hours teaching students, ultimately produced:
Moe's formula. Translated into something you can actually follow.
When you adopt the Progressive Formula, you step out of that ninety-five percent. You know what to work on, why you're working on it, and how to evaluate whether it's working. And when something goes wrong, you don't panic. You return to the formula.
"That's what makes an Intelligent Golferβ’. Not a tip. Not a quick fix. Moe's formula β refined, tested, and proven β that you can use to diagnose, maintain, and strengthen your swing for the rest of your life."
β Todd Graves
What it will do for you
You'll become a more consistent, accurate, and better ball striker from tee to green. No more guessing whether today will be a good ball-striking day or not.
You'll never again walk onto the range without knowing what to work on. No more chasing the latest tip or feeling overwhelmed by conflicting advice.
You'll know what you are doing, when you are doing it, and how to do it. Complete clarity. Zero confusion.
You will NEVER AGAIN have to guess about how to fix any ball-striking problem... EVER. You'll have a proven system β Positions, Sequence, Speed β that diagnoses and corrects issues immediately.
"This class was absolutely phenomenal because it went back to the basics."
β PHILLIP RISORTO
"I've hit balls that I've never hit before. Long drives. I've never hit hybrids or fairway woods like I have before."
β NICK CALABRO
"This has done more help than all of them combined."
β JOHN WILLMAN
Everything included when you enroll
SP30 isn't just a course. It's a complete system β with Todd's involvement, expert coaching, and everything your body needs to groove the swing.
Bonus #1
Todd's Practice With Me Series
Most golfers don't fail because they don't understand the swing. They fail because they drift. A week goes by, old habits creep back in, and the progress evaporates.
That's why Todd is personally involved in your training β every single day. Each module includes guided Practice With Me sessions that follow the exact SP30 schedule, keeping you on track, on plane, and moving forward.
You're not buying a course and figuring it out alone. You're training with the man who spent ten years at Moe Norman's side β every day for 30 days.
Value
$999
Bonus #2
Single Plane Freedom
Learning the Single Plane swing means putting your body into positions it may have never been in before. For many golfers, the body is the limiting factor β not the understanding.
Single Plane Freedom is a progressive mobility and movement program designed to unlock your body so you can hit your positions easier. When your hips open, your shoulders turn freely, and your lead side stays stable, the swing stops being something you force β and starts being something your body does naturally.
The golfers who do this program get into positions faster, hold them longer, and groove the swing more deeply. Free your body β and the swing follows.
Value
$197
Bonus #3
30 Days Inside Level Three Momentum β Full Coach Access
Questions don't wait for the next live call. They hit you at the range on a Tuesday afternoon when something doesn't feel right. That's exactly when you need a coach β not a forum post, not a YouTube video. A real coach who knows the Single Plane system.
For the full 30 days of SP30, you get complete access to Level Three Momentum β Todd's elite coaching program. Send your swing videos. Get them back with specific, frame-by-frame feedback matched against the Moe Norman model. Ask questions. Get answers. Stay on track.
These coaches charge $200β$300 an hour. You get their time β and Todd's involvement β for your entire 30-day run.
Normally $1,000.
Yours free for 30 days when you enroll in SP30.
Value
$1,000
Bonus #4
Todd's "Feel" Drills
The fastest way to owning the Single Plane swing is by feeling the correct positions β not thinking your way through them. Once your body knows what right feels like, the swing starts to repeat on its own.
These are four drills Todd personally uses to keep his swing sharp and to keep improving it. As Moe always told him, "It can always be stronger."
Value
$197
Total Bonus Value
$2,393
Yours free when you enroll today
My "Love It or Your Money Back" Guarantee
Follow the SP30 plan for the full 30 days.
If you're not completely satisfied β full refund. No questions. No hassle. No drama.
Just let us know. You'll get a full refund. No questions. No hassle. No drama.
"I'd rather give your money back than take it for a program you weren't fully satisfied with."
β Todd Graves
"It has helped me be more like the model⦠it's life-changing."
β PAT AKINS
"I'm shocked at how much this Single Plane 30 Program has accelerated my learningβ¦"
β BOB OLHEISER
"The program is terrific β¦ it puts together the right kind of foundation that we need to embed thisβ¦"
β JIM SHANKLE
The Investment
Limited Time Offer
$297
Regular Price: $997
You Save: $700
Plus $2,393 in free bonuses
Class Starts In
20
Days
22
Hours
12
Min
22
Sec
Next class starts November 2, 2026
Golf instruction involves physical activity. Participate at your own risk and consult a physician with any concerns.
Real golfers. Real results.
Here's what members of our community are saying β in their own words.
Use Moe's formula to master the Single Plane swing β in 30 days or you don't pay
Moe gave me his formula.
He asked me to give it to the world.
Single Plane 30 is how I'm keeping that promise.
Positions. Sequence. Speed.
Moe discovered it. I refined it. SP30 delivers it β in 30 days, step by step, with a coach at your side.
That's the formula. That's the plan. And now it's yours.
Class Starts In
20
Days
22
Hours
12
Min
22
Sec
To your best golf,
Todd Graves
P.S. The guarantee removes every ounce of risk. 30 days. Not satisfied? Full refund.
P.P.S. The $2,393 in bonuses β including 30 full days of coach access inside Level Three Momentum β are only available at this price. Once it expires, they're gone.
P.P.P.S. Class starts November 2, 2026. If you're reading this, the door is still open. It won't stay open forever.