FOUNDING ENROLLMENT: 25 spots. Closes June 22.
You don't have to be Moe to swing like him
How to Learn the Single Plane Swing That Tiger Said Moe Norman "Truly Owned" — From Anywhere in the World
You don't need talent, and you don't need a teaching pro down the road. Moe's swing isn't magic — it's geometry. Put a trained eye on it and there's no reason you can't own it too.
I'll be straight with you.
I worked with the best instructors in the world. Spent thousands. Got worse every year. Not because I lacked dedication — because nobody was watching. I had fifteen tips in my head and certainty about none of them.
Then I found Moe Norman.
He didn't give me fifteen things. He gave me one. Then the next — in the right order, at the right time, with trained eyes on every swing.
That's the difference between hoping you're improving and knowing you are.
Todd on why feedback is non-negotiable: without it, you're just practicing blind. Every rep you make without eyes on it is wiring something — hopefully right, but you'll never know.
If you've been working through the SP30, you already understand the model. You've seen the swing. You've felt glimpses of it. But here's what I know from coaching thousands of golfers around the world — knowing what to do and having someone personally confirm you're doing it right are two completely different things.
That's what MOEmentum is. My certified coaches — trained in Moe's direct lineage — watch your swing on video, compare it to the model, and come back to you with your ONE thing. Not five things. Not a checklist. One directive. The single highest-leverage fix for your swing, right now, demonstrated in a video reply. Within 24 hours of joining.
Ten to fifteen minutes a day. One thing to work on. A coach in your corner who knows exactly where you are.
That's it. That's the whole thing.
Founding enrollment closes June 22 — 8 of 25 spots taken.
The Cost of Practicing Blind
Be honest about your last ten trips to the range.
You worked hard. You hit bucket after bucket. And somewhere in there — maybe forty minutes in — it clicked. Pure contact. The ball flight you pictured. Boom, boom, boom. Then, about ten shots later, you lost it. Didn't feel as good. Didn't feel as good. Gone. And you spent the rest of the bucket searching for it.
Here's the question nobody at the range will ask you: in all those hours of practice, what exactly were you wiring in?
Because your body was learning the whole time. That's what science tells us — every repetition wires the swing you're making deeper into your nervous system. People call it muscle memory. And here's the cruel part: the wiring doesn't know right from wrong. Practice a flaw for three months, and you haven't been standing still. You've been getting worse — with discipline, with effort, on your own dime.
Add up what you've already spent chasing it. The range balls. The lessons that didn't transfer. The new driver you bought hoping it was the club. Now add the months. Now add the look on your buddy's face when your ball finds the trees again — the polite one, the one that says he stopped expecting anything different from you a long time ago.
I've coached thousands of golfers, and they walk into my academy saying the same sentence, week after week, like a confession: "I've been practicing incorrectly for too long." They weren't lazy. They were dedicated. They felt like they were on track. They were wrong — and nobody was watching to tell them.
And I'll admit something: I was one of them. Early in my journey, I practiced a position for weeks — convinced, certain, I had it. Then the greatest ball striker who ever lived watched one swing and showed me I wasn't even close. That's the day I learned the most expensive lesson in golf: you cannot feel the difference between right and almost-right. You have to be seen.
That's also why I refuse to guess at your swing. "My biggest fear is I answer your question, I don't get it right, and you go practice incorrectly." That fear is the entire reason video reviews exist — and why this mentorship is built around seeing your swing, not commenting on it.
So here's the fork in the road, and every golfer reading this is standing at it:
❌ Keep practicing blind
- You feel like you're doing it right while you ingrain incorrect mechanics deeper with every rep
- You waste months — seasons — practicing movements that fight against a proven model
- You stack compensations on compensations and build a swing that's fragile under pressure
- You plateau, or get worse, and never find out why
✓ Or practice verified
- Trained expert eyes confirm your mechanics against a proven model — no guessing, ever
- Errors get caught in your first video, before they become habits
- Every rep wires the right program, so improvement compounds instead of evaporating
- You progress with certainty, knowing every swing is moving you forward
One is hoping. The other is knowing.
"Every drive was straight down the middle. I finally can just focus on the target and not the swing mechanics mid-swing. I will never return to conventional golf — I finally trust my swing."
— BRIAN BRONSON, shot 76, July 2025
There is a way out of practicing blind. I know, because a man named Moe Norman walked me out of it personally — and what he gave me, I'm about to give you.
What Moe Norman Taught Me — That No One Else Could
Moe Norman hit golf balls straighter, more often, than any human being who ever played this game. The pros called him the best ball striker alive — Tiger said only two golfers ever truly owned their swings, and Moe was one of them. And for ten years, I stood beside him on the range, the way an apprentice stands beside a master.
Moe Norman and Todd Graves. For ten years, Moe passed what he knew to one student — the way an apprentice stands beside a master. This page is what happened next.
When I stood beside Moe and watched him hit golf balls, my confusion stopped. Not because he explained everything — but because he was everything. He was the living proof. The model. The blueprint. The north star.
Every time Moe showed me something that didn't feel right, he was right. Every. Single. Time. The positions that felt awkward were the ones freeing me from compensation. The movements that felt unnatural were the ones aligning me with nature.
The mind changed first, and then the swing followed. You cannot do it in the other order. I know this because I tried. It doesn't work.
What I carry from that experience is the ability to guide you through exactly that moment — the moment when the correct position feels wrong, and every instinct tells you to go back to your old habits. That's the moment a mentor earns his keep.
One day on the range, I asked Moe a question that changed how I think about practice forever.
He was hitting balls — perfect shot after perfect shot — and I said, "Moe, why do you keep practicing if you have a perfect golf swing?"
He didn't even look up. "You've got to make it stronger."
Moe understood something science would only confirm decades later: a golf swing isn't something you learn once. It's a program you run in your nervous system — and every correct repetition wires it deeper. That's why Moe could say, "I don't know how to hit it badly, Todd. I only know how to hit it good." He never stopped running the program.
That's what this mentorship keeps you doing. We call it MOEmentum.
"Moe Norman didn't teach me a golf swing. He showed me what was possible — and walked beside me until I found it myself. That is exactly what I am here to do for you."
— TODD GRAVES
What the Legends Said About Moe
Don't take my word for who Moe Norman was. Take theirs.
"Only two players have ever truly owned their swings — Moe Norman and Ben Hogan. I want to own mine."
— TIGER WOODS
"My coach, John Redman, saw Moe walking towards us one day in college, and said, 'Boys, here comes the greatest ball striker who ever lived.' I thought, 'Yeah right. Who does he think he's kidding?' This guy was dressed in a black turtleneck, long dark pants, and it's 120 degrees. Well, Moe came up and started ripping drivers right off the ground — dead straight at the 250-yard marker. He probably hit 50 balls and never moved them more than 10 yards either way. It was unbelievable."
— PAUL AZINGER
"Moe always made being on the range a big event. As a player, that's one of the things you looked forward to when you came to the Canadian Open each year. All of us used to hang around on Tuesday and Wednesday just waiting for Moe to show up. It was amazing to listen to the knowledge he had about the game. But even more amazing was his ability to strike the ball."
— TOM LEHMAN
"You know what's most amazing about Moe? This man never won a U.S. Open, never won on the PGA Tour and barely had a pro career outside of Canada. But you're talking about someone known around the world in every country golf is played. That made Moe a very rich man in my eyes."
— LEE TREVINO
Tour players and golfers crowding the range to watch Moe hit balls — exactly the scene Tom Lehman describes. The man this mentorship descends from drew a crowd of professionals every time he picked up a club.
That's the swing. That's the lineage. Now here's how we keep you inside it.
How MOEmentum Actually Works
Remember that moment on the range — the click, the pure contact, the boom-boom-boom, then the drift ten shots later? That window has a name. I call it the sweet spot — not on the clubface, but in your body.
Here's the painful truth: in a full hour of practice, most golfers spend maybe five or ten minutes inside that sweet spot. The rest of the time, they're searching for it — or worse, they've drifted out of it and don't even know.
And there's real science behind why that window matters so much. When you're in the sweet spot, your nervous system is literally rewiring itself — myelin is wrapping the neural pathways of the correct movement. It's bigger than muscle memory: your entire body is reorganizing itself to learn what you're doing in that moment. Those minutes are where your swing actually gets built.
MOEmentum is the discipline of finding that sweet spot faster, staying in it longer, and never letting a week of wrong practice undo it.
Three things create it:
1. A proven model.
The Moe Norman Single Plane Swing — the most consistent, repeatable swing ever documented. Your north star. When the swing drifts, you don't guess. You match the model.
2. Trained expert eyes verifying you weekly.
Because you can feel like you're doing it right and be completely wrong. I lived this. I'd practice a position for weeks, convinced I had it — and Moe would watch one swing and show me I wasn't close.
3. One precise directive at a time.
Not five fixes. Not a tip. The single highest-leverage thing for your swing, right now — so every rep you make is wiring the right program.
Lose any one of the three, and momentum dies. You drift. Old habits creep back. Progress evaporates.
Keep all three, and improvement compounds week over week. That's MOEmentum — and this mentorship is the machine that produces it.
"I don't know how to hit it badly, Todd. I only know how to hit it good." — Moe Norman, driving balls off the top of a Coke bottle, without breaking it.
See the System in Action
Moe rarely handed me answers. He handed me questions and let me find my way to the truth. That's the same approach we bring to every student. Watch what it looks like when expert eyes meet your swing.
This is the lineage — Moe to Todd, Todd to you.
Notice what just happened: The coach didn't guess. He compared the swing to the model. He identified the exact issue. He told you exactly what to practice. That's the power of the lineage — Moe to Todd to you.
The System Behind the Mentorship
This is not "lessons online." We put you into a system — the same systematic approach I built from a decade beside Moe — with measurable outcomes at every stage.
The cycle every member runs — measure against the model, fix the one thing, re-test, repeat:
↻ Run it again — that's how it gets stronger
You send your swing video.
Any smartphone. Under 2 minutes. Anywhere in the world — Alaska, the UK, Australia, South Korea. The academy comes to you. And you don't wait for a monthly slot: video reviews are ongoing, with your coach setting the cadence that moves you forward fastest.
We test it against the model.
Your certified Single Plane coach — personally trained by Todd, who was personally trained by Moe — runs a frame-by-frame comparison against the Moe Norman model. We draw the plane line on every single review. Then we run our litmus tests: is the club correct in the backswing? The downswing? At impact? Into the finish? These aren't opinions. They're measurements.
Moe's swing, frame by frame. Your swing gets the same treatment — measured against this model, plane line drawn, on every single review.
You receive a directive.
Not a list. Not vague encouragement. A directive: the one thing to work on next, demonstrated for you, with the exact feel to look for. This is how Moe coached me — laser focus on the one move that unlocks everything else.
You practice with surgical precision
inside the CoachNow app, where your entire progression is tracked. We know exactly where you are in the program. Nothing is random. Every rep builds the right habit.
You report back, and the cycle repeats.
Did the fix take? Yes — next directive. Not yet — we refine the feel. Week after week, you stay accountable, you stay on the model, and you stay in MOEmentum. Moe said it best: "You've got to make it stronger." He never stopped running the program — and neither will you.
Moe and Todd, side by side at address. Match the model — the entire system in one image.
"Use the coaches. It's helped me with positions I thought I was doing correctly. Turns out I wasn't — and my golf game showed it."
— CHARLES, MOEmentum member
"I love that I can send something in, and they'll watch my video and get me back on track. The coaches I've worked with have done an excellent job with me."
— ED HARPER, Single Plane golfer for 22 years, longtime Academy member
Founding enrollment closes June 22 — 8 of 25 spots taken.
The Intelligent Golfer Discovery Series — The Feelings Moe Taught Todd
Begins July 2026
Moe, putting Todd's body where words couldn't take it. The Discovery Series passes those felt experiences to you.
Moe didn't teach mechanics. He taught feelings. When he fixed Todd's lead hand — the change that transformed his ball striking — he never said a word about the clubface. He said, "This doesn't look right," moved the hand, and let the feeling do the teaching.
The Discovery Series is the only place that felt-experience transmission exists: one discovery a month, every month you stay a member. If you've worked through SP30, you've already built this base — so the Series isn't a ladder you climb in order; it's the higher-level, more focused work on each piece, and you can take the discoveries in any order.
You're never behind. There's no finish line.
It's how Todd has trained for 30 years — because Moe taught him a swing is never finished, only stronger. So you drop into the calendar wherever it is today, and every discovery builds on the swing you already own. You'll cover all twelve as it comes back around. Each one opens the first Monday; the red nodes mark where each phase begins.
"You've got to make it stronger." — the twelve discoveries, built on Moe's rule:
You've already built the base in SP30. These twelve are the higher-level, more focused progressions — take them in any order. You're never behind.
The fundamental Moe rule: speed is earned by position. It's the first thing Todd re-checks when a swing loses distance — and tightening it alone can add yards you've been leaving on the table.
The relationship Moe built at address that's already there at impact. Learn it once and it never leaves you.
Why everything Moe did was science and geometry aimed at one moment: impact. When the geometry is right, timing disappears as a variable.
Where the plane is set or lost — and the exact feel that keeps the club on it from the very first move.
Changing directions: the push into the lead side that Moe called 'sit.' The move that separates good from great.
How the body fires through the swing — and why real speed comes from sequencing the positions you already own, not from forcing tempo. This is where power becomes repeatable.
The ground force that drives everything from the bottom up — and why Moe's lower body looked like nothing anyone had ever seen.
Stability and deceleration that creates acceleration at the ball. How to swing as hard as you want when the face can only go to square.
Release the speed your positions have already earned. Compress the ball the same way, every time, on every lie.
Why Moe obsessed over the finish — and what a correct finish tells you (and your coach) about everything that happened before it.
Every club, every lie, every shot — one geometry. The setup principle that lets Moe step to any ball in the bag and own the shot.
Run the program for life. "I don't know how to hit it badly, Todd. I only know how to hit it good." This is how you get there — and stay there.
The Discovery Series calendar opens its first turn in July 2026, and every month's discovery begins the first Monday. Enrollment for the 25 founding spots closes June 22 — once you're in, you step into the calendar wherever it is and stay in MOEmentum month after month, for as long as you run the program.
What Golfers Are Experiencing
"I was about to quit golf — my back hurt that much. It doesn't hurt anymore. It lowered my score five, six shots a round, maybe more. We have the W.K. Warren Senior Open every year — I won it this year. Fired a 78 on the first day. I hurt before, and I don't hurt now, and I'm having more fun."
— BOB NASH · W.K. Warren Senior Open champion
"I've had four back surgeries, three shoulder, and two neck. I stopped playing for ten years. Traditional golf was hurting me. I went to the school and immediately saw seven to ten strokes off my game. My buddies look at me and say 'boy, that looks funny' — then they see the results and say 'tell me more about it.'"
— JIM O'DONNELL · Edmond, Oklahoma
"I switched seven years ago because I was so inconsistent. Now I'm out-driving my golf partner, and I shot a 70 at Muskogee Golf & Country Club. I played 36 holes and came back the next day — my back doesn't hurt. I'm looking forward to playing until I'm 99."
— BILL CROWELL · Oklahoma City
"I went single plane 22 years ago. Three months after my first school, I got my first hole-in-one. I got down to a 5 handicap and held it for many years — won quite a few tournaments. My friends thought I was crazy switching because I was pretty good conventionally. But I wanted one model to go with. It works. It's simple."
— ED HARPER · Single Plane golfer for 22 years
"It took a matter of two or three adjustments and I was launching the ball much higher. Even with a few swings, it made a lot of sense — clearly I was hitting the ball better. For a man my age, you need something simpler and easier to apply. This is it."
— STAN HUPFELD · Former college football player, 35+ years playing golf
"The feedback is what does it. Seeing my swing compared to the model with specific notes on what to fix — that's the missing piece."
— MICHAEL ANDERSON · MOEmentum member
Individual results vary.
The Three Reasons You Might Say No
I'll be honest: I know not everyone reading this will join. So my team and I sat down and tried to figure out every reason a serious golfer might say no to this. We could only come up with three. Here they are — answered straight.
"I'm not tech-savvy. Filming my swing, uploading videos, using an app — that's not me."
If you can take a video on your phone and send a text, you can do everything this program requires. Your swing video is under two minutes, filmed by you or a buddy. The CoachNow app is simpler than your banking app — and your coach personally walks you through your first submission. Ed Harper has been sending swings in for years; nobody would call that complicated. And if you ever get stuck, you ask on the weekly Zoom and we fix it on the spot.
"I've bought golf programs before. They didn't work."
You're right to be skeptical — and here's the difference. Those programs were content: videos that played whether you swung correctly or not. This is coaching: a trained expert watching your swing, measuring it against the model, and telling you the one thing to fix. Content can't see you. A mentor can. Bill Crowell tried adjusting his swing for years off TV tips and magazines — "I could get anything any day." A coach's eyes ended that. And if this turns out to be one more program that doesn't work for you, the guarantee means it costs you nothing to find out.
"Will Todd personally review my swing?"
Honest answer: your reviews come from our master-certified Single Plane coaches — every one of them trained personally by me, in the system Moe taught me. Here's why that's better for you, not worse: I can properly mentor a handful of coaches to my standard, and each coach can properly serve a limited number of golfers. That's exactly why there are only 25 spots — and exactly why your videos get real attention instead of waiting in a line behind ten thousand other golfers for one man's eyes. You also get me directly: I lead the Discovery Series every month, and I'm part of the live coaching. The lineage isn't a marketing line. It's the org chart.
Everything Inside Your MOEmentum Founding Membership
Why Only 25?
Because every founding member gets weekly reviews from a master-certified mentor, and our coaches have real capacity limits. This isn't marketing scarcity — it's a coaching roster. When the 25 spots are filled, enrollment closes, whether that's June 22 or sooner. 8 of 25 are already taken.
The Match-the-Model Review System
$2,400 valueSend your swing. Get the plane line. Know the truth.
Weekly video swing analysis by master-certified mentors trained personally by Todd. Every review tested against the Moe Norman model with the same litmus tests Todd uses on the lesson tee — "there's never a lesson where I don't draw a plane line." 52 expert reviews a year. One in-person lesson at this level runs $150.
The One-Thing Directive Protocol
$600 valueNever guess what to practice again.
Every review comes back with a single directive — the one highest-leverage fix, demonstrated, with a report-back loop. Todd's biggest fear is you practicing incorrectly; this makes it structurally impossible to stay wrong for more than one video.
The Intelligent Golfer Discovery Series
$2,999 value12 months of direct teaching from Todd — the only place his felt-experience method from Moe is taught. Never sold separately.
The complete "Make It Stronger" curriculum: 12 months, four phases, one discovery per month in the exact sequence Moe used — Positions, Sequence, Power, then Strengthen for life. First cohort begins July. Month 1 is taught live once to the founding class and never repeated the same way.
The Momentum Tracking System
$300 valueYour coaches know exactly where you are.
Your full swing history, directives, and litmus results tracked in CoachNow — sequential coaching, not random lessons. Every rep builds on the last.
Academy Insider Access
$250 valueLive events, member pricing, community.
Live event access, member pricing on schools and training, Plane Talk priority, and the community of golfers on the same path.
Founding Member Bonuses — June 22 Only
Single Plane: RANGE — Turn Range Time Into Real Results
★ Annual members onlyStop wasting range balls. Start building a swing you can trust.
Single Plane: RANGE is a dedicated training class where your swing stops being theory and starts performing on the course. RANGE teaches you to train with structure, feedback, and purpose, so every session makes you better instead of just busier: program your Single Plane swing for speed and consistency, find your one true priority, practice with intention instead of randomness, build routines that carry to the course, and troubleshoot ball flight on the spot. Guided video analysis, technical practice systems, course-ready methods. More consistency. Better contact. Smarter practice. Lower scores.
Take It To The Course - Field Guide
★ Annual members onlyTake the model from the range to the course.
Pre-shot routine, one-feel selection from your current directive, and the self-rescue litmus test for mid-round misses. Moe didn't think over the ball — he ran the program. Now you will too.
The "Ten Days of Weird" Roadmap
★ Annual members onlyWhy it feels wrong right before it goes right.
When Moe moved Todd's lead hand, Todd could barely make contact for a week and a half — then the ball flew higher, longer, straighter than ever. This short guide maps exactly what those first ten days of a position change feel like, and the rewiring science behind it, so you never mistake progress for failure.
The Single Plane Training Journal
★ Annual members onlyShipped free to founding annual members. Document every directive, every rep, every breakthrough — the written record of your MOEmentum.
Everything in this stack is exclusive to the membership — the Discovery Series, the reviews, the directives, RANGE, and the bonuses can't be bought anywhere else.
Total value
$8,147/year
Less than the price of five in-person lessons. A single week at a Graves golf school runs $2,495.
Founding Rate
Annual
$999/year
$699
/year
Save $300
Lock in a full year of MOEmentum.
Annual members also get, free: Single Plane: RANGE ($1,000), the Take It To The Course - Field Guide ($499), the Ten Days of Weird Roadmap ($99), and the Single Plane Training Journal shipped to your door. That's ~$1,600 in exclusives the monthly plan doesn't include.
Founding Rate
Monthly
$99/month
$69
/month
Cancel anytime.
The founding rate retires with founding enrollment on June 22. After that, Swing Mentorship is $99/month or $999/year — and founding members keep their rate for as long as they stay. We're telling you before the price goes up, not after.
Two Guarantees. Zero Risk.
"If you follow the rules I have, there is really no way to fail. I can guarantee you, you're gonna become a great ball striker." — Todd Graves, June Plane Talk
Guarantee #1 — The Plane Line Promise (your first 30 days, unconditional)
Join. Send in your first swing video. Your coach measures it against Moe's model — plane line drawn, litmus tests run — and sends back your ONE THING: the single directive that starts moving you onto the single plane. If after that first review you don't believe this is the clearest path to Moe's swing you've ever seen — email us within 30 days and we'll refund every penny. You keep the review. You can't judge a mentorship from the outside any more than you'd buy a house without walking through the door. So walk through the door.
Guarantee #2 — The Match the Model Guarantee (your first 90 days, conditional)
Submit your swing videos and complete your directives for 90 days. If your litmus tests don't show measurable progress toward the Moe Norman model, we keep coaching you — free — until they do. We can make this promise because we measure everything: your swing is tested against the model on every single review. If you do the work, the model is not optional. It's geometry.
25 spots. Doors close June 22, 2026 — or when the spots fill, whichever comes first.
Golf instruction involves physical activity. Participate at your own risk and consult a physician with any concerns.
This Mentorship Is Not for Everyone
With only 25 spots, I'd rather be honest with you now. This is NOT for you if:
- ✗You're a casual golfer happy shooting whatever you shoot — no shame in that, but a mentorship would be wasted on you
- ✗You won't film your swing — video review is the engine of this program; no video, no progress
- ✗You're looking for a quick tip — we build swings on a model, not band-aids on compensations
- ✗You collect programs instead of finishing them
But if you're the golfer who's done guessing — who wants trained eyes, one directive at a time, and a proven model to match — one of these 25 spots is yours.
Let's Make This Simple
Six things change the day you join:
You stop guessing. Your swing is measured against the Moe Norman model — litmus tests, plane lines, frame by frame.
You get seen. Trained expert eyes verify what you can't feel — before wrong practice becomes wired habit.
You get one directive. Not five tips. The single move that unlocks everything else, demonstrated.
Your progress gets tracked. Every review, every rep, every milestone — documented in CoachNow and in your Training Journal.
You're never alone with it. Weekly live coaching calls, a community on the same path, and coaches who check back.
You stay in MOEmentum. A new Discovery from Todd every month keeps the program running — until, like Moe, hitting it badly is something you simply don't know how to do.
What Moe Did For Me, I Now Do For You
Late in our time together, Moe began calling me "Little Moe." I believe he was recognizing something deeper — that I carried the same hunger he had always carried. He saw that in me. And he poured himself into it.
I see that same hunger in the golfers who come to this mentorship.
He gave me a proven model. Not a theory. Not a method cobbled together from other instructors. Moe's Single Plane Swing — the most consistent, repeatable ball-striking technique ever documented. A north star I could measure every swing against. I give you that same model. Every video you submit is measured against it. Every correction points you back toward it. You always know exactly where you stand.
He focused me on The One Thing. Moe never overwhelmed me with a laundry list of fixes. He had a gift — almost uncanny — for cutting through everything that didn't matter and pointing straight at the one move that would unlock everything else. Your mentor does the same. One clear priority. Not five things to think about on the range. One. The thing that matters most, right now, for your swing.
He kept me honest. I couldn't lie to Moe. I couldn't tell myself I had it right when he was standing two feet away. That accountability — that unflinching mirror — was one of the most valuable things he ever gave me. We keep you honest. No self-delusion. No wasted months grooving the wrong movement. Expert eyes verify your mechanics every single week.
He encouraged me through frustration. There were moments — many of them — when the correct position felt completely wrong. When every instinct screamed to go back to my old habits. Moe walked me through every one of those moments. Without him, I would have quit. Your mentor walks you through those same moments. Because they will come. And that is precisely when a mentor earns his keep.
He gave me insights that words couldn't capture. There are things about the Single Plane Swing that can only be felt. Moe passed those to me as living experiences, not descriptions of experiences. We pass those same felt experiences to you. That is what separates this mentorship from any course, any book, any video series. This is the lineage — alive, direct, and personal.
He kept me in MOEmentum. Moe never let one good shot end a session. "We just rewired you," I tell my students now. "We need ten more exactly like it." Strength comes from running the program again and again until — like Moe — hitting it badly is something you simply don't know how to do. Your mentor holds you to the same standard, every week.
My Solemn Promise To Moe — This Is My Life's Mission
Moe Norman and Todd Graves. "Because you wanted it."
Moe gave me something rare — something most golfers will never receive. I made a promise to him that I would spend the rest of my life sharing his discovery with the world. Every golfer who comes to this mentorship is part of that promise being kept.
Two months before he passed, I asked Moe why he chose me. He said: "Because you wanted it." Not my talent. My commitment.
I was recently asked who will carry Moe's legacy forward when I'm gone. The answer is: you. The golfers in this mentorship, striping it down the middle with a swing so repeatable your playing partners call you boring — the greatest compliment in golf. That's the legacy. That's why we built this.
If you're committed, we're committed.
Stop Guessing. Start Knowing. Stay in MOEmentum.
Get real mentorship from the only coaches on earth trained in Moe Norman's direct lineage. 25 founding spots. Enrollment closes June 22. The Discovery Series begins in July.
Founding enrollment closes June 22 — 8 of 25 spots taken.
To your best golf,
Todd Graves
P.S.
Moe chose me because I wanted it. That's what he told me, two months before he passed. Not because I was talented. Not because I was a natural. Because I was committed enough to drive to Canada just to watch him hit golf balls.
If you're reading a P.S., you want it. So here's the deal: your first 30 days are completely on us. Join, send in your first swing video, and your coach sends back your ONE THING — the one directive that starts moving you onto Moe's single plane. If that review isn't the clearest direction you've ever been given on your swing — email us and we'll refund every penny. You keep the review.
You can't judge a mentorship from the outside. Walk through the door.
P.P.S.
Right now, founding members are sending in swing videos and getting their ONE THING — their next directive — back within 24 hours. The only question is whether your swing is on a coach's screen this month — or whether you're still guessing at the range. Founding rate is $69/month. When we reopen, it's $99. That's not a scare tactic. That's just the math of a coaching roster.
Golf instruction involves physical activity. Participate at your own risk and consult a physician with any concerns.